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Helping them broach the world of influencer
THE CHALLENGE
Take the Leo creative platform “Internet stuck in 2011” and make it influencer and social friendly. As part of an integrated One Publicis team we had two jobs to do;
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Looking to increase brand awareness with a KPI of 3 million impressions and;
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Driving engagement on the post through a competition element.
THE APPROACH
We engaged 6 creators across three audience interest sets, gamers, families and comedians. Tasking them to create content surrounding the frustrations of slow internet from old expensive telcos and how Superloop, Key feature – humour!
THE CHANGE
Thousands of Comments, millions of view s later Superloop are convinced in the ability and influence of creators So much so it’s a key channel in their FY26 plan. Consumers saw first hand how engaging and human the Superloop brand could be.
CLIENT
Superloop
SERVICES
Influencer Management
we are influential
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