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Transforming Revlon’s legacy into trend-driven engagement
THE CHALLENGE
Revlon is globally recognised for its iconic lipstick line, but the brand has struggled to connect with younger generations. Across socials Revlon set out to recruit a new generation of users and reframe the brand as modern, relevant, and a champion of self-expression and lifestyle-led beauty.
THE APPROACH
We moved beyond traditional beauty marketing and started adopting a social first approach for the brand with trending content and working with creators from all walks of life. This storytelling-first approach showed how makeup fits into real lives.
THE CHANGE
We've grown Revlon socials to triple the size in one quarter. Audience sentiment is consistently overwhelmingly positive, with comments praising the authentic blend of makeup and lifestyle, proving Revlon resonates strongly with younger audiences.
CLIENT
REVLON
SERVICES
Social Creative
Influencer Marketing
we are influential
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