top of page
Transforming Revlon’s legacy into trend-driven engagement
THE CHALLENGE
AAMI Insurance knew there was a knowledge gap when it comes to young people and insurance. It’s pretty confusing what the different kinds of insurances are, whether they’re worth it, and what it all means. But they also knew that the way that Gen Zs and Millennials are searching for information is different to generations before them. No longer are they going to Google as their number one source of truth, they’re heading to TikTok to find the answers to their questions. With over 3.2 BILLION searches made on TikTok per day and 62% of users saying social is a key information source, it was a no brainer.
THE APPROACH
We developed a strategy focused on trend-based content to achieve hyper-relevance. This involved creating a flexible social content approach that included both proactive and quick-turnaround reactive content components. We also partnered with a variety of influencers as ‘always-on’ collaborators, granting them full creative control to leverage trending content and audio that best resonated with their audiences.
THE CHANGE
The Revlon Instagram account saw significant increases in organic reach (+235%) engagement rate (+80%), and follower growth (+4.3%) from a largely Gen Z audience.
CLIENT
REVLON
SERVICES
Social Creative Content
Influencer Marketing
we are influential
bottom of page