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Driving massleisure: a social-first launch for Omoda Jaecoo
THE CHALLENGE
Introduce Omoda Jaecoo’s unique massleisure appeal to the highly competitive Australian market and build a premium community from scratch, relying 100% on organic social with zero paid media support.
THE APPROACH
To achieve hyper-relevance, we built a nimble, always-on content engine that balanced premium brand storytelling with agile, quick-turnaround cultural content. A dedicated content team worked alongside a curated roster of creators to identify trends, develop platform-native ideas and respond to culture in real time. Together, they transformed OMODA JAECOO from a traditional automotive brand into a relatable, feed-native lifestyle brand.
THE CHANGE
To achieve hyper-relevance, we built a nimble, always-on content engine that balanced premium brand storytelling with agile, quick-turnaround cultural content. A dedicated content team worked alongside a curated roster of creators to identify trends, develop platform-native ideas and respond to culture in real time. Together, they transformed OMODA JAECOO from a traditional automotive brand into a relatable, feed-native lifestyle brand.
CLIENT
Omoda Jaecoo
SERVICES
Culture & Community
Social Creative
we are influential
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