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JD Sports Bourke Street
THE CHALLENGE
JD Sports has partnered with Influential to launch a creator-led campaigns by connecting audience intelligence across research, strategy, creative development and media planning, the campaign was designed to deliver a seamless brand experience at every stage of the consumer journey.
THE APPROACH
Publicis research uncovered an underserviced segment of sportswear shoppers, along with their motivations, behaviours and relevant purchasing occasions, to inform the campaigns' creator-led platforms.
THE CHANGE
Influential identified creators not simply for their reach, but for their cultural credibility, relevance and ability to authentically connect with distinct audience mindsets.
CLIENT
JD Sports
SERVICES
Culture & Community
Social Creative
Influencer Marketing
we are influential
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