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Helping Red Rooster to return
as an Aussie Icon
THE CHALLENGE
Red Rooster has been a household name, but to thrive in today’s fast-moving culture it needed to do more than just serve chicken – it needed to serve relevance. So, we created a social first strategy that tapped directly into Gen-Z’s humour. The goal: Grow the community, spark conversations, and drive conversions without losing that cheeky and distinctly Reds voice.
THE APPROACH
We lead with trusted creators, whilst amplifying UGC to turn fans into storytellers, sparking banter through fast, witty community management. This was supported by our internal content team who rallied with quick, reactive productions that felt native to their feeds.
THE CHANGE
Overnight we saw Gen Z not just watching but engaging with Reds content. Comments become conversations, shares became insider jokes. Paid media placements achieved the best results ever, showing the shift from a legacy name to an active player.
CLIENT
Red Rooster
SERVICES
Social Creative Content
Influencer Marketing
4.2m
Impressions
+319k over what was booked
3.53%
Blended CTR
Above category average
(2.84% – 3.24%)
3.2%
Engagement rate
5.1s
Watch Time
2s longer than average
we are influential
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